Privacy Policy

Last updated: October 22, 2026

Quick summary: Mukesh LPM has no user accounts or logins. We only collect information you choose to give us (for example, through the contact form or a comment). The website uses Google AdSense and Google Ad Manager (advertising) and Google Analytics (visitor statistics), which use cookies. You can turn off personalised ads at any time — the steps are explained below.

This Privacy Policy explains how Mukesh LPM (“we”, “us”, “our”), operating the website https://mukeshlpm.com/ (the “Website”), collects, uses, shares and protects information about visitors (“you”). By using the Website, you acknowledge that you have read and understood this Privacy Policy. This policy should be read together with our Cookie Policy, Terms & Conditions and Disclaimer.

1. Who We Are

Mukesh LPM is an independent digital publication based in India that publishes informational articles on technology, AI tools, personal finance, credit, insurance, investment and online safety. The Website is free to read and does not offer user accounts, paid subscriptions or online purchases.

For any privacy question or request, write to us at support@mukeshlpm.com.

2. Information We Collect

a) Information you give us

  • Contact form & email: your name, email address, subject and message when you contact us.
  • Comments: if you leave a comment, the name, email address, website (optional) and comment text you enter, along with your IP address and browser user-agent to help detect spam.

b) Information collected automatically

  • Usage & device data: pages visited, time spent, referring website, approximate location (city/country level), device type, operating system, browser type and screen size.
  • Server log files: like most websites, our hosting server records IP address, date and time of request, requested URL, browser type and referrer for security, troubleshooting and abuse prevention.
  • Cookies and similar technologies: small files stored on your device by us and by third parties such as Google. See section 6 and our Cookie Policy.

We do not knowingly collect sensitive personal data such as bank account details, card numbers, passwords, Aadhaar/PAN numbers, health records or biometric data. Please never share such information with us through comments or the contact form.

3. How We Use Information

  • To operate, maintain and improve the Website and its content.
  • To reply to your messages, feedback and correction requests.
  • To understand which articles are useful to readers (analytics).
  • To display advertising that keeps the Website free to read.
  • To protect the Website against spam, fraud, invalid ad traffic and security threats.
  • To comply with applicable laws and respond to lawful requests from authorities.

We do not sell your personal information for money, and we do not send marketing emails unless you have explicitly asked us to.

4. Advertising: Google AdSense & Google Ad Manager

We display advertisements through Google AdSense and Google Ad Manager. These services are provided by Google LLC and its affiliates and may include ads from Google’s certified third-party ad partners.

  • Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this Website or other websites.
  • Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visits to this Website and/or other sites on the Internet.
  • Ad partners may also use cookies, web beacons and device identifiers to measure ad performance, limit how often you see an ad, and detect fraudulent or invalid clicks.

How to opt out of personalized advertising

If you opt out, you will still see ads, but they will be less relevant to your interests (non-personalized ads based on the page content and general location).

Other advertising partners

In addition to Google, ads on the Website may be served through our authorised monetization partners GreedyGame and MagicBid, and through programmatic advertising exchanges and demand partners that work with them — for example Amazon Publisher Services, PubMatic, Magnite (Rubicon Project), OpenX, Index Exchange, Microsoft Xandr, Sovrn and Media.net. These partners may use cookies, web beacons and similar technologies to serve and measure ads, and each has its own privacy policy available on its website. The complete, up-to-date list of authorised sellers of our ad inventory is published in our ads.txt file.

You can opt out of cookie-based personalized advertising from many of these companies at aboutads.info/choices and networkadvertising.org, or by visiting each partner’s website where they offer an opt-out.

5. Analytics: Google Analytics

We use Google Analytics (GA4), a web analytics service provided by Google, to understand how visitors use the Website — for example, which pages are popular and how people find us. Google Analytics uses cookies and collects data such as pages viewed, session duration, approximate location, device and browser information. IP addresses are not logged or stored by GA4. We use this information only in aggregated form to improve our content.

You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on. More information: Google Privacy Policy.

6. Cookies

Cookies are small text files placed on your device. We and our partners use them for essential site functions, analytics, advertising and remembering your preferences (for example, your name for future comments). You can block or delete cookies in your browser settings, but some features may not work properly. A full list of cookie categories and how to control them is available in our Cookie Policy.

7. Consent for Visitors from the EEA, UK and Switzerland

Where required by law (including the GDPR, UK GDPR and the ePrivacy Directive), we and Google request your consent before using non-essential cookies for personalized advertising and analytics. You can change or withdraw your consent at any time through the consent/privacy settings link shown on the Website (when available) or by clearing your browser cookies. Our legal bases for processing are: your consent (advertising/analytics cookies), our legitimate interests (site security, basic statistics, replying to messages) and compliance with legal obligations. Full details of how consent is collected, stored and withdrawn are given in section 7A below.

7A. Consent Management (GDPR, ePrivacy and IAB TCF)

This section explains in more detail how we ask for, record and respect your consent choices for cookies and advertising, in line with the GDPR, the UK GDPR, the Swiss Federal Act on Data Protection, the EU ePrivacy Directive, Google’s EU User Consent Policy and the IAB Europe Transparency & Consent Framework (TCF).

a) Our consent management platform (CMP)

Ads on the Website are delivered through Google Ad Manager and Google AdSense. To collect consent from visitors in the European Economic Area (EEA), the United Kingdom and Switzerland, we use the consent message provided through Google’s Privacy & messaging tools. Google’s consent management platform is a Google-certified CMP and is registered with IAB Europe under the Transparency & Consent Framework (Google LLC, CMP ID 300). It records your choices as a standard TC string (Transparency & Consent string) that Google and other participating ad vendors read before they process personal data for advertising.

b) What we ask your consent for

The consent message lists the purposes defined by the IAB TCF and the advertising partners (vendors) who want to use your data. Depending on the partner, these purposes may include:

  • storing and/or accessing information on your device (such as cookies and device identifiers);
  • using limited data to select advertising;
  • creating profiles for personalised advertising and using those profiles to select personalised ads;
  • measuring advertising performance and understanding audiences through statistics;
  • developing and improving services.

The full list of purposes, special features and vendors, including each vendor’s privacy policy and data retention period, is shown in the consent message when you select “Manage options”. Vendors are drawn from the IAB Europe Global Vendor List and Google’s list of ad technology providers.

c) Your choices

  • Consent: you allow the listed purposes and vendors to process your data for advertising and measurement.
  • Do not consent: you refuse consent for non-essential processing. Accepting is never required to read our content.
  • Manage options: you choose purpose by purpose and vendor by vendor. Where a vendor relies on legitimate interest instead of consent, you can also object to that processing here.

If you do not give consent, you will still see ads, but they will not be personalised. Google may show non-personalised ads or “limited ads”, which use only the minimum data needed and do not rely on cookies for personalisation.

d) How your choice is stored

Your consent choices are saved in a first-party cookie on your device (Google’s CMP uses cookies such as FCCDCF and FCNEC) so that we do not ask you again on every page. Your choices are kept for a limited period, after which, or whenever the list of vendors or purposes changes significantly, you will be asked again. Because the record is stored in your browser, a different browser or device will ask you separately.

e) How to change or withdraw your consent

You can change or withdraw your consent at any time, and it is as easy to withdraw as it was to give:

  • use the “Privacy and cookie settings” link or button shown on the Website (visible to visitors in regions where consent is required) to reopen the consent message and update your choices;
  • delete the cookies for mukeshlpm.com in your browser settings. The consent message will appear again on your next visit;
  • use your browser’s privacy controls to block third-party cookies, or the opt-out tools listed in section 4;
  • email us at support@mukeshlpm.com if you need help.

Withdrawing consent does not affect the lawfulness of processing carried out before you withdrew it. Once you withdraw, the updated TC string tells Google and other vendors to stop processing your data for the purposes you refused.

f) Google’s use of your data

Google acts as an independent controller for some advertising processing. You can learn more at How Google uses information from sites or apps that use its services and in Google’s Privacy Policy. For more about the TCF, visit IAB Europe’s TCF page.

g) Visitors outside the EEA, UK and Switzerland

The consent message is shown where it is legally required. Visitors in other regions, including India and the United States, can still control personalised advertising using the options in sections 4 and 10, including Google Ads Settings, industry opt-out tools and Global Privacy Control where applicable.

8. How We Share Information

We share information only with service providers that help us run the Website, including:

  • Google (AdSense, Ad Manager, Analytics) — advertising and statistics;
  • Our web hosting and caching providers — storing and delivering the Website securely;
  • Email service providers — delivering contact form messages to us;
  • Gravatar (Automattic) — if you comment, an anonymized string (hash) of your email may be sent to check whether you use a Gravatar profile picture;
  • Embedded content providers — articles may embed content (e.g., YouTube videos) that behaves as if you visited that website directly and may set its own cookies;
  • Authorities — when required by law, court order or to protect our rights and users’ safety.

Some of these providers process data outside India (for example, in the United States). They are bound by their own privacy policies and appropriate safeguards.

9. Data Retention

  • Contact messages: kept only as long as needed to respond and for reasonable record-keeping (generally not more than 24 months).
  • Approved comments and their metadata: kept indefinitely so the discussion remains available, unless you ask us to remove them.
  • Google Analytics data: retained according to the retention period configured in our Analytics account (maximum 14 months for user-level data).
  • Server logs: kept for a limited period for security purposes and then deleted automatically.

10. Your Rights

Depending on where you live, you may have the right to:

  • access the personal data we hold about you and receive a summary of how it is processed;
  • correct inaccurate or incomplete data;
  • request deletion (erasure) of your data;
  • withdraw consent at any time (this does not affect processing done before withdrawal);
  • object to or restrict certain processing, and request data portability;
  • nominate another person to exercise your rights in case of death or incapacity (India);
  • lodge a complaint with a data protection authority.

India — Digital Personal Data Protection Act, 2023

Visitors in India have rights under the Digital Personal Data Protection Act, 2023 and applicable rules, including the right to information, correction, erasure and grievance redressal. If you are not satisfied with our response, you may approach the Data Protection Board of India once it is available for such complaints.

California and other US states (CCPA/CPRA)

California residents may request to know, delete or correct personal information, and may opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising. We do not sell personal information for money; however, the use of advertising cookies may be considered “sharing” under California law. You can opt out using the Google Ads Settings and aboutads.info links in section 4, or by enabling Global Privacy Control (GPC) in your browser. We will not discriminate against you for exercising these rights.

EEA / UK (GDPR)

Visitors from the EEA and UK have the rights listed above under the GDPR / UK GDPR and may lodge a complaint with their local supervisory authority.

To exercise any right, email support@mukeshlpm.com with the subject “Privacy Request”. We will respond within 30 days. We may need to verify your identity before acting on a request. We do not charge a fee for reasonable requests.

11. Data Security

The Website is served over HTTPS (SSL/TLS encryption) and protected with security updates and access controls. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

12. Children’s Privacy

The Website is intended for a general audience and is not directed at children. We do not knowingly collect personal data from children under 13 years of age (or under 18 years where Indian law requires verifiable parental consent). If you believe a child has provided us personal data, please contact us and we will delete it promptly.

13. Third-Party Links

Our articles may link to other websites, apps and services. We are not responsible for their content or privacy practices. Please review the privacy policy of every website you visit.

14. Mobile App Policies

This Privacy Policy covers the Website only. Mobile apps published by us have their own separate privacy policies, which are linked from the respective app store listings.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. The “Last updated” date at the top shows when it was last revised. Significant changes will be highlighted on this page.

16. Contact & Grievance Officer

For privacy questions, data requests or grievances (including under the Information Technology Act, 2000 and the rules made under it, and the DPDP Act, 2023), please contact:

We acknowledge grievances within 24–72 hours and aim to resolve them within 15 days.